Costume jewelry advertisements from the past are beautiful, and can also be a valuable tool in helping to authenticate and date vintage jewelry. At Ouna's Closet we continually search out, collect, and examine each piece of jewelry before displaying it in our Calico Court store. Pieces are evaluated for age and quality by many ways including types of materials used, findings (clasps, closures etc.), and style. Everything is then cleaned and repaired if need be. A fun way to substantiate vintage jewelry is to review advertisements from the time the jewelry was created. We collect vintage jewelry advertisements to help us in figuring out the correct decade for our jewelry.
My favorite costume jewelry lines to find are Sarah Coventry, Monet, Trifari and Vendome. These were all produced from the late 1950's (when the use of costume jewelry became fashionable rather than cheap) with some still being produced today. They were all covetable because they made good alternatives to the expensive high-end jewelry without sacrificing materials or quality. They were produced with finer metals and finishes, and the rhinestones and crystals were of better to high quality and most times could pass for the real gems. This quality control has made costume jewelry of past decades survive the abatements of time and become a savvy alternative to all fashionistas looking to distance themselves from the cheap stuff churned out of factories today (that lasts usually one or two wears) without sacrificing their wallets.